Month: August 2019

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Opening an Etsy Shop

I have had my Etsy Shop, TreehouseFeltFlowers, open for almost a month. So far, so good. Not a lot of orders, 8 to be exact, but enough that I am able to see how things work. And I know what I need to do to keep improving the Shop.

I had read many articles about opening a Shop on Etsy. After doing my research,  I found the amount of information and advice online overwhelming.  I delayed opening the Shop because it just seemed like one had to know so much, have so much stock ready, have all the paperwork/bank accounts/advertising budget all lined up...and I was just not ready. But like many things, sometimes you just have to jump into it and see where it takes you. So that's what I did.

Creating custom photos for my site was fun.
Creating custom photos for my site was fun.

Knowing what you want to make,  the time it takes for you to make the item(s), and a reasonable price to charge are a few of the essential things to decide before starting.

I decided to put a variety of items up. Single Stem Felt Flowers. Custom Christmas Ornaments. Wedding Bouquets and Table Numbers. Custom Flower Arrangements. Halloween Wreaths and Ornaments. I thought I could appeal to a larger audience if I offered more. We'll see how this idea pans out. I have gotten orders for flower stems, custom arrangements, custom ornaments, and a wreath so far.

I find the custom orders interesting, challenging, and a time drain. At this point, I'm still learning, and I don't mind spending a lot of time designing a custom ornament of someone's favorite pet. But I have a feeling once I hit on the right formula of what works for me on Etsy, custom orders may disappear.

Custom ornament of Henry.
Custom ornament of Henry.

If asked what the most challenging thing is so far, I would have to answer shipping and SEO. I am still navigating the Etsy shipping policies and prices.

A huge aspect to continue exploring and researching is SEO, Search Engine Optimization. This is the process of using key words or labels to enable Search Engines like Google to find your site. I have SO much work to do along these lines.

My conclusion after one month: I've had fun! I get a thrill out of each order. I get excited about each package sent to a new customer. I wait expectantly for a good review. And I want to keep going. I see why people say you can spend as much time working on your Shop as you do creating your product. For a retired person, opening the Shop has been fun, a learning experience, and has kept me busy and happy and able to create flowers and felt ornaments for sale. Which is what I love. I'll update in six months. It will be interesting to see what I learn over the holidays!

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Trying Something New

I received a very welcomed request from my son's girlfriend last week. She asked if I could possibly make a felt name banner for her nephew, Leo. Leo is turning 2, and loves the Jersey Shore. I was thrilled to say "yes!" immediately and get to work on something I've not done before. I've made ornaments, but never letters, not a hanging banner. I started by selecting a simple alphabet font, and used graph paper to draw the letters. I wanted them to be about an inch in diameter when finished, so I made them 1 1/2 inches on the graph paper to allow for sewing seams and stuffing.

graffiti-capital-letters-alphabets
LEONARDO cut out of shades of blue.
LEONARDO cut out of shades of blue.

Next came conversations about what Leo liked at the Shore. Crabs! Waves! Beach pails and shovels! So many ideas! It was so much fun to look for ideas and create ornaments to attach to the banner.

A cast of ocean-related characters!
A cast of ocean-related characters!
Kite flying is a favorite activity.
Kite flying is a favorite activity.

Assembling the letters was easy. I used a basic blanket stitch, being aware of needing to add stuffing to hard to reach areas!!

Stuffing the letters went quickly.
Letters and creatures ready to assemble.

Last was to figure out how to hang the letters and creatures. I picked up a 1/4 inch rope, which worked perfectly. I hot glued a small felt pocket on the back of each letter to allow them to easily slip on to the rope. I sewed the creatures/ornaments to the letters, so if they ever wanted to remove them for Leo to play with, they could be cut off without damage. And after a while, it was done! I really like the way it turned out.

The final banner
Close-ups of letters
Such a cute sand bucket, though it looks like cookie dough to me!
I really like the wave ornamnet

I mailed the package this morning. I'm so excited to see if Kevin, Emmie and Leo like the banner!

Quick update: Leo liked the banner! Here's a few photos of Emmie and Kevin giving it to Leo on his 2nd birthday.

Leo naming all the sea creatures.
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Adding dimension

The key to realistic-looking felt flowers is dimension.  Dimension, or depth, can be achieved with adding shape by seaming, or folding the felt, or by shading. I am always amazed at how realistic felt flowers can look, especially knowing that they started as a flat piece of felt. I use an old flatiron hair straightener to put creases in petal. Watercolor paint, fabric markers, and pastels all can be used to heighten the illusion and make the flowers look real. The color gradation on these lilies is from pastels, and the small dots are fabric marker. All combined, they really make the flowers look real! What do you think?

Both pastels and ironing have helped given dimension to this flower.
Both pastels and ironing have helped given dimension to this flower.
Lilies and cherry blossoms
Lilies and cherry blossoms
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Felt Basics: Greenery

Choosing the colors to use for felt projects is one of the first and most critical steps in the process of creating your own felt flower arrangements. Each color combination has its' own beauty, from deep jewel tones or soft pastels to monochromatic palettes.  Some  may think any shade of green can be used for leaves and filler shapes such as spiky green "lavender" and round green "dandelions", but choosing colors for your project includes picking shades of green to use to compliment the colors in your arrangements. Lately I've been using Benzie Design's Sage/Blue Spruce felt colors for my greenery. The colors go well with my current fall palette of rusty oranges, deep purples and bright crimson. Using two colors, especially two with such similar tones, adds depth to the project.

All leaves have been cut and glued to a thin wire, ready to be assembled into "stalks".
All leaves have been cut and glued to a thin wire, ready to be assembled into "stalks".

I try to make a LOT of greenery at one time so I always have enough to use in arrangements. I also need to keep enough on hand for Etsy orders. It's a simple process to make this bi-colored Eucalyptus. I cut squares into 3 sizes: 1", 1.25". 1.5".  Each square is cut into a circle, then a thin 3" green wire is glued to the bottom center of the circle.  Pressing together the felt forms the leaf shape. The leaves are sorted by shade and size, ready to be attached to a main wire "vein".

The two colors add so much to these simple greens!
A single stalk.
The greenery on this fall wreath is the Eucalyptus above.
The Sage/BlueSpruce combinations look beautiful with the deep rusty oranges.